Metropole - Enabling Better REIT Performance
New Boston Fund is one of the fastest growing private real estate investment, development and management firms in New England. Founded in 1993 by the Rappaport family of Boston, New Boston Fund owns and manages more than 10 million square feet of commercial real estate, including more than 300 acres of developable land, worth in excess of $1.2 billion. In the fall of 2002, New Boston Fund selected Metropole360's Brochure Builder platform to centralize its real estate portfolio and online listings.
Using Brochure Builder's easy to use workflow applications, New Boston's property and asset managers now have the tools to create and publish interactive property brochures in real-time. These brochures are automatically integrated into New Boston's corporate website and Intranet and distributed to its client database via powerful e-mail direct marketing features. Within minutes of a space becoming available, prospective clients can search for the listing on New Boston's site or see an interactive brochure of the property in their inbox and request more information.
Metropole360's Brochure Builder platform has changed the way New Boston markets and leases properties. Brochure Builder has enabled their onsite management team to rapidly disseminate online brochures of available properties complete with 360º or still photos, floorplans, and listing information. In turn, New Boston's property and asset managers can reach more potential buyers and quickly provide comprehensive information, dramatically reducing due diligence costs and time commitments. By shortening the leasing cycle, New Boston is able to generate superb risk-adjusted rates of return for their investors.
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